Jands has announced the appointment of Geoff Smith as chief executive officer, effective September 1, 2026. The appointment was confirmed by the Jands Board and announced by chairman and founder Paul Mulholland.
Smith brings 24 years with Jands to the role. He has held senior leadership positions across the business, including more than five years as chief operating officer with responsibility for strategy, people, operations and supply, and earlier as general manager of distribution. His path to CEO also spans marketing and business development leadership, giving him an end-to-end view of how Jands serves its partners and customers.
Over more than two decades, Smith has built deep relationships with Jands’ brand partners and across the professional AV, entertainment and installation industry in Australia and New Zealand. Those relationships, and the trust behind them, have been central to the company’s success and remain at the heart of its plans for the years ahead.
Paul Mulholland, executive chairman and founder of Jands, commented: “Geoff has spent 24 years helping build Jands into what it is today. He understands our brands, our partners and our people better than anyone, and the Board and I have complete confidence in his leadership. This appointment is about backing someone who has a proven track record, and who I believe will set Jands for success in our next chapter.”
Smith said the appointment was a privilege and an opportunity to build on Jands’ 55-year heritage. He said: “It’s a privilege to lead a company I care about as much as Jands. Our job has always been to bring the world’s best brands to Australia and New Zealand and stand behind them with real support. That doesn’t change. What excites me is building on 55 years of trust to keep delivering for our partners and customers as the industry evolves.”
Jands confirmed there is no change to the way partners and customers engage with the business. The team, brand portfolio, and support continue as normal.
Image: Geoff Smith, CEO of Jands