Analog Way has established Analog Way China, a Shenzhen-based joint venture with Chinese partner Zhu Rongjun, founder and general manager of Jiangsu Rongze Tianyun Electronics.
The new structure aims to strengthen Analog Way’s presence in the Chinese professional AV market by expanding local technical support, after-sales services, and spare parts availability for customers and partners across mainland China.
The announcement was made during the opening of Analog Way’s new China office in Shenzhen, marking the next stage of the company’s expansion in the region.
Eric Delmas, CEO of Analog Way, said: “China is a key market for Analog Way. The creation of this joint venture and the opening of our China office are important steps to strengthen our presence and investment in the region. We look forward to continuing to develop the market together with our local partners.”
The joint venture formalises a partnership developed over the past three years between Analog Way and Zhu Rongjun’s company. Rongjun commented: “In the Chinese market, credibility and long-term commitment are essential. Our cooperation is built on a shared focus on technical support, after-sales service, and long-term responsibility to our customers.”
Guy de Souza, vice president of Analog Way Asia, said: “China is a strategic market for Analog Way in Asia Pacific. With this joint venture and our expanded local presence, we are reinforcing our ability to support partners and customers while continuing to grow the professional AV market across the region.”